Define Your Direction

Many businesses don’t struggle because they lack effort. They struggle because their positioning is unclear, their messaging is inconsistent, or their brand no longer reflects where they’re heading.

This is where I begin.

With more than 27 years in branding, design and digital marketing, and 20 years building and leading a successful creative agency, I’ve worked with global brands including BBC, Peugeot UK, ASDA, Daimler Chrysler, The FA, Pickfords, the Co-operative Group, Pizza Express and many others, alongside ambitious small and medium-sized businesses across the UK.

That experience has shaped how I work today.

Creativity without direction is noise.
Direction without clarity limits growth.

Define Your Direction is not about producing assets.
It’s about shaping intent.

I take the time to properly understand your business, your market, your ambitions and the challenges you’re navigating.

Together, we step back from day-to-day activity and focus on what really matters:

• Clarifying your positioning
• Defining your ideal audience
• Refining your messaging
• Aligning your brand with your commercial goals
• Establishing clear growth priorities

Only when direction is clear does execution make sense.

My background in branding, design and digital marketing means strategic decisions are always grounded in practical reality.

I don’t create theoretical strategies. I build direction that can be expressed clearly, confidently and consistently across your brand, your website and your marketing communications.

The goal isn’t simply to “look better”.

It’s to ensure your business reflects your ambition, communicates with authority and is positioned for sustainable growth.

Clarity replaces confusion.
Confidence replaces hesitation.
Your marketing becomes intentional rather than reactive.

And with direction defined, we can move forward to strengthen your presence and create real momentum.