Drive More Traffic & Grow Your Business Organically

In today's digital landscape, appearing at the top of search results isn't just beneficial - it's essential. Organic SEO ensures your website ranks higher on search engines like Google, bringing consistent, high-quality traffic without relying on paid ads. 

The main issue with organic SEO is that you don't see results instantly, so it is perceived by business owners that don't have deep marketing budgets as a waste of money. I like to flip that thought process on its head. Think of it like a pension - business owners invest in it over time for future rewards. Paying into a pension every month is (hopefully) going to provide a decent level of income when you retire (if you are lucky enough to reach retirement). You can't access the money while you are of working age, but you reap the rewards down the line. There is a synergy with Organic SEO -it's similar, but on a shorter timescale. The more time spent now, means that in 3-6 months you will start to see the effects and if you keep spending more time, then it builds and builds. Your SEO pension pot grows! Just like a nThe earlier you start the better!

SEO is the process of improving a website’s visibility on search engines like Google to attract organic (non-paid) traffic. Google remains the dominant search engine, holding approximately 89.79% of the global market share. 

Unlike paid search, organic SEO builds long-term visibility and credibility for your business. When your website ranks naturally, potential customers see you as trustworthy and authoritative, leading to higher conversions and better brand recognition. 

The main issue with organic SEO is that you don't see results instantly, so it is perceived by business owners that don't have deep marketing budgets as a waste of money. I like to flip that thought process on its head. Think of it like a pension - business owners invest in it over time for future rewards. Paying into a pension every month is (hopefully) going to provide a decent level of income when you retire (if you are lucky enough to reach retirement). You can't access the money while you are of working age, but you reap the rewards down the line. There is a synergy with Organic SEO -it's similar, but on a shorter timescale. The more time spent now, means that in 3-6 months you will start to see the effects and if you keep spending more time, then it builds and builds. Your SEO pension pot grows! Just like a pension, the earlier you start the better!

An emerging trend shows that younger demographics, like Gen Z, are increasingly turning to social media platforms like TikTok for search.  A survey conducted in April 2024 by Forbes Advisor and Talker Research found that 45% of Gen Z users are more likely to use social media search over Google. In comparison, 35% of millennials, 20% of Gen X, and fewer than 10% of Boomers reported the same, according to Fortune.

My advice: Social media, your website, and organic SEO work best as a combined marketing strategy. They complement each other to build visibility and engagement. 

Take a look at my social media experience to see how I can help!

Back to SEO - Let me break a myth - Organic SEO isn't hard! A lot of it is just graft and time! That's why it's perceived as difficult - anyone can master the basics and start implementing them. 

I specialise in tailored SEO strategies that help businesses increase their online presence. My approach is data-driven, transparent, and focused on measurable results. 

Here's what I offer:

Identifying the right keywords to target, ensuring you attract the right audience for your business. Many aim too high, choosing keywords that are unrealistic in the short to medium term. My approach targets 'low-hanging fruit'—keywords with lower search volume but attainable top 10 rankings, driving consistent results. Which would you prefer, 2 customers that pay you £1 million a year or 300 customers that generate the same level of income. If you lose both the customers paying £1million your company doesn't earn, but if you lose a few of the 300, you can carry on and replace. That's how I make Organic SEO sustainable for your business. 

Optimising website elements such as meta titles, descriptions, headings, and content to enhance relevance and ranking potential - to speed this process up I use AI as an assistant, to help write copy, saving time and money. 

Ensuring your website is fast, mobile-friendly, and technically sound, so search engines can crawl and index it efficiently - this is done by running full audits on your website to that flag up errors - the report can be given to your web developer to make the amends. 

High-quality, engaging content that not only attracts visitors but also keeps them on your site longer. Never underestimate the power of a blog! Developing a strategy for article creation around targeted keywords is a key part of SEO -but consistency is crucial, even if it's just one article per month. 

Earning high-quality backlinks from reputable sites to boost your domain authority and search rankings. This is the harder parts of the activity - one where I work closely with my customers to look for opportunities. 

Optimising your business for local searches, ensuring you appear in Google Maps and local listings.

   ✿  Increased website traffic 

    ✿  Higher rankings on Google 

    ✿  More leads & conversions 

    ✿  A sustainable long-term digital presence

My SEO services don't need to break the bank either, starting from £550 a month with a 6 month commitment. Over six months, this costs less than a back-page ad in an industry publication - and delivers far greater long-term benefits!  

If you're ready to take your business to the next level with organic SEO, I’d love to help. Get in touch today for a free consultation and let’s discuss how I can improve your search rankings and visibility.