Social Media Marketing That Works for Your Business

Social media - love it or hate it - is here to stay and has completely transformed how brands of all sizes connect with their customers. It’s no longer just about posting pretty pictures and hoping for the best; it’s about strategy, engagement, and growth. Over the years, I’ve witnessed first-hand how a well-timed, well-crafted post can drive direct sales. I've had the privilege of working alongside social media expert Paul Spurgeon, and together, we have the expertise to turn your social media presence into a powerful tool that works for you, not against you.

With the rise of TikTok, video content has become the standard. Creating short, original, and thought-provoking clips that drive engagement is key to working with social media algorithms. Sometimes, these conversations can be controversial - but that’s not always a bad thing. If your products and services are strong, even negative comments can boost visibility and generate sales or leads. Every interaction, whether positive or negative, helps push your content to a wider audience. While some may criticise, many others will see the value and make a purchase without ever commenting. It’s all about leveraging engagement to your advantage.

Take Space-Plug Ltd as an example - one video we created generated an impressive 4,370 likes, 815 comments, 87 shares, 395 bookmarks, and a combined 691,000 views across Facebook and TikTok. More importantly, the video maintained traction for 7-10 days, driving thousands of pounds in sales for the business. 

Whether you need a full-scale social media plan, content that grabs attention, or a refresh of your existing platforms, we can help. With years of experience in digital marketing and a deep understanding of how people engage online, we'll craft a social media strategy tailored to your brand, audience, and goals.

A successful social media presence starts with a plan. I’ll help you define clear objectives, pinpoint your ideal audience, and create a roadmap that turns social media into a valuable asset for your business. 

What’s included?

✿ A tailored social media strategy

✿ Platform recommendations (Facebook, Instagram, LinkedIn, TikTok, etc.)

✿ Audience research & insights

✿ Competitor analysis

It’s a crowded online world, and your content needs to stop the scroll. I create engaging, high-quality content that reflects your brand’s voice and makes an impact.

What’s included?

✿ Social media graphics & visuals

✿ Captivating captions that spark engagement

✿ Branded content that aligns with your goals

✿ Video & reel creation for maximum reach

✿ Content collaboration with influencers

If running your social media feels like a full-time job, let me handle it for you. From scheduling posts to engaging with your audience, I ensure your platforms stay active and effective.

What’s included?

✿ Content scheduling & publishing

✿ Community engagement & customer interaction

✿ Performance tracking & analytics

✿ Ongoing content optimisation

Experienced & Strategic – Over 30 years in marketing, helping brands grow. 

Results-Driven – No fluff, just practical strategies that deliver. 

Collaborative Approach – we work with you, not just for you. 

Data-Led Decisions – Analytics-backed strategies that evolve over time.

Our services don't need to break the bank either, starting from £750 a month with a 6-month commitment. Over six months, this costs less than advertising in an industry publication - which often runs into the thousands and provides only short-term exposure. With social media, your brand enjoys continuous visibility, direct audience engagement, and measurable returns on investment, making it a far smarter, more cost-effective marketing choice!

Whether you’re looking to build a presence, grow your following, generate retail sales, or convert more leads, I’m here to help. Let’s create a social media strategy that actually works for your business. 

Get in touch today, and let’s make social media work for you!